Work relating to motion graphics, animation, and graphic effects.
This ad was made to show that someone who had the tools the CP program provides could confidently and assertively deal with the issues many agency owners experience. The concept of the video is a "day in the life" of an agency owner, to help the viewer relate to the struggles agency owners experience, and offer a solution in the form of the certification program.
Traffic and Conversion has featured some incredible speakers (Richard Branson, Daymond John, and Rachel Hollis, just to name a few). This top-of-funnel ad highlighted those speakers and added immediate credibility to the conference for viewers that hadn’t heard of it.
A cold traffic ad that gives a quick synopsis of the benefits of the Praxio platform.
This video appears on the sales page. Aimed at warm traffic, it provides more in-depth insight into the platform and the benefits it offers customers. Featuring this video resulted in a higher conversion rate among our warm traffic. The video offers a high level overview of the marketing platform and the benefits of membership.
Once we got people to the Certified Partner sales page, we knew we had their attention. Here we used a long-form sales video where we went into the program's nitty-gritty and the real value it provides.
Creating a product video that showed the detail and ease of use of the platform gave customers a clear idea of what they could expect when they logged into their DM LAB Account. Using motion graphics and screen capture, we featured the most compelling parts of the platform and showed customers how to get the most out of their purchase. This video also became our best performing YouTube ad.