Work relating to ecommerce.
We wanted to set this knife apart by telling the story of the type of person who would own it. For that person, The Wolf isn’t just a knife. It’s a companion at their side when they need it and ready to pass down the family line when the time is right. Aided by this campaign, The Wolf became one of Hoffman Richter’s most profitable products, doubling the average revenue for an initial promotion of a product and continuing to yield excellent returns for many promotions after that.
The Titan Shovel product video was a finalist for Product Video of the Year at The Internet Retailer Awards. Here, we wanted to highlight all the incredible features of the Titan Shovel. To do that, it was crucial to show the shovel in real-life scenarios. From digging holes to starting fires, this shovel can do it all.