Work relating to events, shows, etc.
Three days of pure marketing bliss. People come to Traffic and Conversion to learn the tactics and strategies that are working now. Featuring top industry leaders as speakers, attendees leave feeling confident and excited to implement current acquisition and growth strategies for the upcoming year. This video was featured on the landing page.
Part of a video campaign that lowered the Cost per Landing Page View by 45%. This led to a large increase in cold traffic, renewing the overall funnel strategy’s lifeblood. Like so many other events, T&C went virtual in 2020. We wanted to highlight the at home aspect in a unique way.
Traffic and Conversion has featured some incredible speakers (Richard Branson, Daymond John, and Rachel Hollis, just to name a few). This top-of-funnel ad highlighted those speakers and added immediate credibility to the conference for viewers that hadn’t heard of it.
The goal of this video was to get cold traffic to our blog. It, along with a series of other comedic top-of-funnel videos, helped achieve an average link click cost of $0.10. Able to acquire massive amounts of cheap traffic, DigitalMarketer’s paid media campaign had fresh life. Each of these bite-size videos were based on several playful personas sometimes found online or at networking events.