Case Studies
Ecommerce

Hoffman Richter

Hoffman Richter has top quality products, but their marketing wasn’t top level. It focused on numbers and technical terms. We decided to turn that strategy on its head. Using a story-based marketing approach, we increased page conversions by 60% and promotion revenue by 95%.

Hoffman Richter
CONTRIBUTIONS
Creative Strategy, Art Direction, Videography, Editing, Graphic Design, Photography
2017
Increase in Revenue
95%
Giving the products a premium marketing treatment led to a 95% increase in revenue per promotion.
Increase in Page Conversion
60%
By telling a story we increased the page conversion by 60%.

The Premium Treatment

Hoffman Richter decided it was time to give their premium products the treatment they deserved. To do this, we decided to tell each product’s story, rather than just list its features. When telling a story in marketing, it’s crucial to take the potential customer from the BEFORE to the AFTER state. We weren’t just selling a product. We were selling a transformation.

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Creating a Legacy

We wanted to set this knife apart by telling the story of the type of person who would own it. For that person, The Wolf isn’t just a knife. It’s a companion, at their side when they need it and ready to pass down the family line when the time is right. Aided by this campaign, The Wolf became one of Hoffman Richter’s most profitable products, doubling the average revenue for an initial product promotion and continuing to yield excellent returns for many promotions after that.

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Actions Vs Words

Actions speak louder than words, so that’s exactly what we wanted to convey with these product videos. Rather than just list the features and show some glamor shots in studio, we wanted to get these products out in the real world and show the viewer just how valuable and versatile they are.

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One Shovel to Rule Them All

The Titan Shovel product video was a finalist for Product Video of the Year at The Internet Retailer Awards. Here, we wanted to highlight all the incredible features of the Titan Shovel. To do that, it was crucial to show the shovel in real-life scenarios. From digging holes to starting fires, this shovel can do it all.

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More Case Studies

A collection explaining the strategy behind the projects, ranging from ecommerce product launches to conferences and events.

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Services

Better Place Forests

Better Place Forests offers memorial trees and forests as a unique and beautiful alternative to traditional burial and cemeteries. We increased sales meetings by 161% while decreasing cost per meeting by 56% for their forests across the United States.

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Corporate

DigitalMarketer

DigitalMarketer is a marketing education platform that provides tactical marketing solutions for small to medium-sized businesses. These videos were featured through the marketing funnel, greatly increasing leads and lowering the cost per acquisition by 75%.

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Ecommerce

Outer

Outer is a premier outdoor furniture brand dedicated to crafting high-quality, stylish pieces that elevate outdoor living spaces. We increased purchases by 169% while lowering cost per purchase by 64% during their peak season.

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