Enhance Health, a leading healthcare organization with 600+ employees, pursued a comprehensive brand and product marketing refresh to modernize its appeal while preserving its authority and trustworthiness. Our mission was to elevate its online presence, amplify thought leadership, and improve both email and paid media performance.
Enhance Health
CONTRIBUTIONS
Brand/Product Strategy & Direction, Copywriting
2024
Brand
750K+
Modernized the look and voice of the brand to resonate with the ever-growing 750K+ membership base.
Communications
20%
Enhanced the quality and volume of communications to establish ourselves as an industry leader, resulting in a 20% lift in reach.
Modernizing Brand and Product Marketing for Authority and Relevance
To ensure Enhance Health’s brand and product marketing aligned with its core values and resonated with today’s consumers, I led a complete refresh of the company’s visual identity, messaging, and strategy. This overhaul helped Enhance Health connect meaningfully with customers, making its offerings clear and reinforcing its position as a trusted industry authority.
Cross-Functional Collaboration for Brand Cohesion
To create a consistent and impactful brand presence, I spearheaded initiatives to align Enhance Health’s visual and messaging identity across teams and channels, resulting in a cohesive brand experience that resonated with customers and empowered internal teams.
Cross-Team Alignment: Partnered with Marketing, Sales, Product, and Customer Support to develop and implement brand guidelines that maintained consistency across all customer and internal touchpoints.
Resource Development: Developed branded templates, documents, and PowerPoint presentations for use across departments, streamlining content creation and ensuring on-brand communication.
Customer-Centric Focus: Applied the refreshed brand identity uniformly across digital and print materials, creating a seamless experience that reinforced trust and recognition throughout the customer journey.
Website Redesign
My team redesigned the Enhance Health website from the ground up to be more intuitive, educational, and user-friendly. The new streamlined layout and enhanced content provided customers with clear, relevant information, facilitating informed decisions and a smoother user experience.
Unique Challenges
Balancing the refreshed, customer-centric brand voice with Enhance Health’s established authority was critical to our approach. Additionally, creating a customer journey that felt both personal and credible required careful attention to diverse audience needs.
Email Campaign Strategy
To foster customer engagement across the lifecycle, we developed a series of targeted email campaigns focused on acquisition, onboarding, and retention. Each campaign was crafted to guide customers at specific touchpoints, offering value and building loyalty throughout their journey with Enhance Health.
Writing samples available upon request.
Thought Leadership on LinkedIn
We created LinkedIn thought leadership content for Enhance Health’s executive team, addressing key industry topics. These pieces positioned leadership as knowledgeable voices in healthcare, reinforcing Enhance Health’s reputation and strengthening its influence within the sector.
Writing samples available upon request.
BizCare: Building a Trusted Brand in the BeneTech Space
We launched a new subsidiary of Enhance Health, BizCare Benefits, within the competitive benetech industry, requiring a cohesive and compelling brand identity and product marketing assets that communicated trust, innovation, and reliability.
The Approach
From concept to execution, I spearheaded the development of BizCare’s branding to ensure it aligned with industry standards while setting the company apart:
Logo Design: Created a clean, professional logo that visually communicated BizCare’s focus on simplicity, technology, and care.
Brand Guidelines: Developed comprehensive guidelines to ensure consistent use of colors, typography, tone, and visual elements across all platforms and touchpoints.
Website Development: Designed and wrote content for a streamlined, user-friendly website that clearly conveyed BizCare’s offerings, value propositions, and expertise in the BenTech space.
Product Marketing Assets: Produced a range of branded materials, including marketing collateral, presentations, and templates, to support internal teams and external communications.
The Results
BizCare launched with a polished, professional identity that resonated with its target audience, establishing it as a trusted and innovative company in the BenTech industry. The cohesive brand presence laid the foundation for customer trust and long-term growth opportunities.
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