Case Studies
Corporate

DigitalMarketer

DigitalMarketer is a marketing education platform that provides tactical marketing solutions for small to medium-sized businesses. These videos were featured through the marketing funnel, greatly increasing leads and lowering the cost per acquisition by 75%.

DM
CONTRIBUTIONS
Creative Strategy, Art Direction, Videography, Editing, Graphic Design, Motion Graphics
2020
Lowered CPA
75%
We were able to lower the cost per acquisition by 75% through strategic video placement.
Leads Generated
1,180,064
By creating a large influx of leads, we renewed the overall health of the marketing funnel.

Defining a Marketing Strategy

We needed to increase traffic and decrease cost per acquisition. In a sea of dull tactical videos and false promises, a touch of humor was just what we needed to stand out from the competition. Once customers saw the brand’s value and passion in our free offerings, we could pique their interest in our paid products. We also broke these down into multiple bite-size videos that were good for shorter ads or carousel videos, depending on the featured platform.

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A Day in the Life of an Agency Owner

From dealing with antsy clients to team motivation, running an agency is difficult! To show that someone who had the Certified Partner Program's tools could confidently and assertively deal with the issues many agency owners experience, we created this video. The concept is a "day in the life" of an agency owner.

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LAB Sales

If you're ready to uplevel your marketing skills, DigitalMarketer LAB is for you. This video appears on the sales page. It provides deeper insight into the platform and the wide range of benefits it offers customers. DM LAB is all about implementation. To highlight this, we emphasized the premium content, showing the detailed templates, guides, and workshops members receive. Featuring this video resulted in a higher conversion rate among our warm traffic.

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A Complete Approach

Using a holistic approach to customer acquisition, we drastically decreased the average cost per trial. After increasing cold traffic and offering more value at the top of the marketing funnel, we could better qualify potential customers. Then, using various hyper-specific retargeting videos, we offered DigitalMarketer’s premium products to these qualified customers.

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Customer Story - Visify

DigitalMarketer has a passionate user base, and we wanted to display that to potential customers. Testimonials are crucial for any product. Nothing shows the value of something more than real customers singing its praises. New York agency, Visify, talks about how DigitalMarketer has helped grow its agency and double its revenue.

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Who is Ryan Deiss?

For April Fools, DigitalMarketer decided to go B-I-G! We shot a trailer for a fake documentary focused around the idea that DigitalMarketer Founder and CEO, Ryan Deiss, was not a real person at all but a phony company figurehead. It didn’t stop there. We also changed all of our social channels and sent emails to our list to align with the prank. The gag worked. Our community loved it, and it was featured on Impact’s blog for The 8 Best Branded April Fools Pranks. 

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More Case Studies

A collection explaining the strategy behind the projects, ranging from ecommerce product launches to conferences and events.

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Ecommerce

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Hoffman Richter has top quality products, but their marketing wasn’t top level. It focused on numbers and technical terms. We decided to turn that strategy on its head. Using a story-based marketing approach, we increased page conversions by 60% and promotion revenue by 95%.

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Events

Traffic & Conversion Summit

Traffic and Conversion Summit is the largest marketing conference in North America. We wanted to recreate the unique and enthralling atmosphere that the event carried through its three days. In doing so, we decreased the landing page view cost by 45% and increased post engagement by 557%.

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