Case Studies
Events

Traffic & Conversion Summit

Traffic and Conversion Summit is the largest marking conference in North America. We wanted to recreate the unique and enthralling atmosphere that the event carried through its three days. In doing so, we decreased the landing page view cost by 45% and increased post engagement by 557%.

Traffic and Conversion Summit
CONTRIBUTIONS
Creative Strategy, Art Direction, Videography, Editing, Graphic Design, Motion Graphics
2018
Decreased in LPV Cost
45%
By lowering the cost per landing page view, we greatly increased the amount of traffic to the page.
Post Engagement Increase
557%
Through a mix of stimulating ads, we increased the likes, comments and shares from viewers by 557%

An Event Like No Other

Traffic and Conversion is an event like no other. The unique mix of content, strategies, and networking, make people who attend immediate believers. The challenge here was to bring the raw energy and passion from the stage and social events to computer screens. It was crucial to feature inspiring speakers and passionate attendees to do this. We created a mix of ads highlighting past speakers, attendee testimonials, and the electric atmosphere.

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Pure Marketing Bliss

Three days of pure marketing bliss. People come to Traffic and Conversion to learn the tactics and strategies that are working now. Featuring top industry leaders as speakers, attendees leave feeling confident and excited to implement current acquisition and growth strategies for the upcoming year. This video was featured on the landing page.

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How Will You T&C?

Part of a video campaign that lowered the Cost per Landing Page View by 45%. This led to a large increase in cold traffic, renewing the overall funnel strategy’s lifeblood. Like so many other events, T&C went virtual in 2020. We wanted to highlight the at home aspect in a unique way.

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A Multi-Point Approach

To get customers to the landing page, we relied on a mix of ads to appeal to a broad audience. Between reliving the event, past speakers' credibility, and the raving reviews of previous attendees, we covered all our bases and inspired potential customers' to get more information.

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T&C Testimonials

Nothing is more powerful than hearing from the mouth of a customer just how great a product is. Luckily, Traffic and Conversion summit has no shortage of devotees willing to sing its praises. We asked some of the most passionate event goers just what they loved about the conference.

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Past Speakers

Traffic and Conversion has featured some incredible speakers (Richard Branson, Daymond John, and Rachel Hollis, just to name a few). This top-of-funnel ad highlighted those speakers and added immediate credibility to the conference for viewers that hadn’t heard of it.

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More Case Studies

A collection explaining the strategy behind the projects, ranging from ecommerce product launches to conferences and events.

All Case Studies
Ecommerce

Hoffman Richter

Hoffman Richter has top quality products, but their marketing wasn’t top level. It focused on numbers and technical terms. We decided to turn that strategy on its head. Using a story-based marketing approach, we increased page conversions by 60% and promotion revenue by 95%.

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Corporate

Enhance Health

I was responsible for elevating Enhance Health's omnichannel brand and product marketing presence for its 750K+ membership base by developing innovative strategies to engage our audience and collaborating closely with cross-functional teams to ensure cohesive messaging at every touchpoint.

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Services

Better Place Forests

Better Place Forests offers memorial trees and forests as a unique and beautiful alternative to traditional burial and cemeteries. We increased sales meetings by 161% while decreasing cost per meeting by 56% for their forests across the United States.

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Say hello 👋

512-779-2591douglas.j.bloom@gmail.com